What We Do

We help our clients to create more successful designs

Car Design Research is a design strategy consultancy that specialises in automotive design.

We help our clients create commercially more successful designs by providing a qualified external view on how they are perceived. We help them get under the skin of customers, products and trends. We develop strategies with them to shape their direction and then communicate this inside and outside of their organisation.

We work across the board, from the big picture of brand, through product position, exterior design and interior design right down to HMI and other forms of transport and product design.

What we do is pretty unusual. It’s quite hard to explain – not least because it’s mostly confidential. But to the right you’ll find links to examples of projects we’ve done.

Our Clients

We can’t say who they all are, but they are most of the world’s car companies

We’ve been in business since 2000. Since then, we’ve worked for most of the world’s car brands, typically at Design Director or Board level, but also delivering direct into the wider creative team.  Below, you’ll find highlights of what they think of us.

Our work often bridges the gap to Marketing, Product Planning and Communications teams, too.  And increasingly we’re supporting National Sales Organisations and other creative agencies.

What our clients think

Who We Are

Our office is in the UK. Our associates are everywhere. We work around the world

Who are we? First and foremost we are design strategy consultants. But our core team has backgrounds in car design, fine art, architecture, consumer research and HMI design. We’re not a design house – we don’t design cars – but we do work closely with predominantly design-orientated clients.

While our core team is small and based in the UK, our associates network is large and global. And we’ve delivered projects literally all over the world.

Insights

Learning from the latest, greatest…

Being aware of what’s happening in our space and what’s happening in the spaces around us is vital for the creative process. We’re learning all the time.  And we think most of our clients believe in this too – but a lot of them have precious little time.

Our Insight List is designed to keep us on our toes and you in the loop, on a regular basis. Our Quarterly Insights is sent to our clients and friends four times a year. Our Show Insights provide in-depth reports from the major International Auto Shows. 

Please click here to have a look at the Insight List, sign up for the free Quarterly Insight, or see an example of our Auto Show Reports.

C-factor is still the future of Chinese car design

28 November 2016

At the first car design conference in China in 2008, run by the Chinese Society of Automotive Engineers, Car Design Research presented a paper on ‘C-factor’.  C-factor is the idea that Chinese car design might seek to be (better) known as Chinese – to have some identifiable, and attractive &ls…

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Car design coming home

19 September 2016

Today the way we use a car is like this: stop all the things we are doing; leave our homes and get into our car; drive somewhere; leave our car and get into the new place we have travelled to; resume doing things.  Driving a car is like a punctuation to our day’s activities; for the periods of time we are…

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We help our clients to design more successful cars.

info@cardesignresearch.com