What We Do

We help our clients to create more successful designs

Car Design Research is a design strategy consultancy that specialises in automotive design.

We help our clients create commercially more successful designs by providing a qualified external view on how they are perceived. We help them get under the skin of customers, products and trends. We develop strategies with them to shape their direction and then communicate this inside and outside of their organisation.

We work across the board, from the big picture of brand, through product position, exterior design and interior design right down to HMI and other forms of transport and product design.

What we do is pretty unusual. It’s quite hard to explain – not least because it’s mostly confidential. But to the right you’ll find links to examples of projects we’ve done.

Our Clients

We can’t say who they all are, but they are most of the world’s car companies

We’ve been in business since 2000. Since then, we’ve worked for most of the world’s car brands, typically at Design Director or Board level, but also delivering direct into the wider creative team.  Below, you’ll find highlights of what they think of us.

Our work often bridges the gap to Marketing, Product Planning and Communications teams, too.  And increasingly we’re supporting National Sales Organisations and other creative agencies.

What our clients think

Who We Are

Our office is in the UK. Our associates are everywhere. We work around the world

Who are we? First and foremost we are design strategy consultants. But our core team has backgrounds in car design, fine art, architecture, consumer research and HMI design. We’re not a design house – we don’t design cars – but we do work closely with predominantly design-orientated clients.

While our core team is small and based in the UK, our associates network is large and global. And we’ve delivered projects literally all over the world.

Insights

Learning from the latest, greatest…

Being aware of what’s happening in our space and what’s happening in the spaces around us is vital for the creative process. We’re learning all the time.  And we think most of our clients believe in this too – but a lot of them have precious little time.

Our Insight List is designed to keep us on our toes and you in the loop, on a regular basis. Our Quarterly Insights is sent to our clients and friends four times a year. Our Show Insights provide in-depth reports from the major International Auto Shows. 

Please click here to have a look at the Insight List, sign up for the free Quarterly Insight, or see an example of our Auto Show Reports.

Why the driverless-car is being hobbled by science fiction

6 October 2017

The idea of the driverless-car, the autonomous car, is omnipresent today in the automotive industry. Conferences live by it.  Suppliers toil to make the cleverness in it.  Government bodies fund research into it.  And car companies excite us with it.  At last month’s Frankfurt Auto Show the…

READ MORE >

Autonomous car interiors: thinking beyond screens

28 June 2017

What is the future of the (fully) autonomous car interior? Last week I spoke at the autonomous vehicle interior design & technology symposium in Stuttgart, as part of the Automotive Interiors Expo 2017. 

Although the conference usefully highlighted a candid belief from across the industry that ful…

READ MORE >

We help our clients to design more successful cars.

info@cardesignresearch.com