What We Do

We help our clients to create more successful designs

Car Design Research is a design strategy consultancy that specialises in automotive design.

We help our clients create commercially more successful designs by providing a qualified external view on how they are perceived. We help them get under the skin of customers, products and trends. We develop strategies with them to shape their direction and then communicate this inside and outside of their organisation.

We work across the board, from the big picture of brand, through product position, exterior design and interior design right down to HMI and other forms of transport and product design.

What we do is pretty unusual. It’s quite hard to explain – not least because it’s mostly confidential. But to the right you’ll find links to examples of projects we’ve done.

Our Clients

We can’t say who they all are, but they are most of the world’s car companies

We’ve been in business since 2000. Since then, we’ve worked for most of the world’s car brands, typically at Design Director or Board level, but also delivering direct into the wider creative team.  Below, you’ll find highlights of what they think of us.

Our work often bridges the gap to Marketing, Product Planning and Communications teams, too.  And increasingly we’re supporting National Sales Organisations and other creative agencies.

What our clients think

Who We Are

Our office is in the UK. Our associates are everywhere. We work around the world

Who are we? First and foremost we are design strategy consultants. But our core team has backgrounds in car design, fine art, architecture, consumer research and HMI design. We’re not a design house – we don’t design cars – but we do work closely with predominantly design-orientated clients.

While our core team is small and based in the UK, our associates network is large and global. And we’ve delivered projects literally all over the world.


Learning from the latest, greatest…

Being aware of what’s happening in our space and what’s happening in the spaces around us is vital for the creative process. We’re learning all the time.  And we think most of our clients believe in this too – but a lot of them have precious little time.

Our Insight List is designed to keep us on our toes and you in the loop, on a regular basis. Our Quarterly Insights is sent to our clients and friends four times a year. Our Show Insights provide in-depth reports from the major International Auto Shows. 

Please click here to have a look at the Insight List, sign up for the free Quarterly Insight, or see an example of our Auto Show Reports.

Geneva Auto Show — Preview list of new designs

5 March 2018

It's now March, and this month in particular is of key significance to the automotive design calendar — The 88th Geneva International Motor Show shall be taking place between the 8th and 18th, bringing with it a wave of anticipation and curiosity from car fans and industry experts alike. It goes without sa…


3 ways trends are valuable to car design

16 January 2018

There are two ways that people — from a baby to a grandparent — learn: by working things out for themselves; and by stepping-off the practice of others.  Some things are best learnt one way, some the other. 

Learning core facts or things that have a limited range of solutions, tend to…


We help our clients to design more successful cars.