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February 2014


Have you noticed...? Digital engagement at auto shows

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Recent auto shows have seen auto makers increasing their reach and engagement with a host of new ways to draw in customers and get them talking about their brand on social media. 

While show-casing the latest in-car technology remains inherently tricky in the arena of an auto show, shows have become huge points of traffic spikes on social media for car brands, so this desire for engagement is hardly a surprise.

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Design thought: Citroen C4 Cactus

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The Citroen C4 Cactus has been heralded as a breath of fresh air on the automotive design scene. Certainly, many have been surprised and impressed at how closely the production car matches Frankfurt’s concept of the same name.

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