Have you noticed...? Volvo plays Chess in the Concept Estate

The Swedes fit a full, bespoke-designed designed set of 'Kubb' in their latest concept

It's easy to miss small details in the hectic environment of an auto show. But this often means small – but great – conceptual ideas or particularly exceptional design execution can be overlooked. One such "Have you noticed...?" detail we were particularly impressed with at the Geneva auto show was the game of 'Kubb' (Viking Chess) integrated under the transparent trunk floor of Volvo's Concept Estate.

Kubb is a lawn game – a combination of bowling and horseshoes, almost. Played on a relatively large area (5x8m), the game involves knocking over wooden blocks by throwing batons at them. Originating in Gotland, Sweden, the game has been knicknamed by its fans, "Viking Chess".

One of the successes of the recent Volvo concepts, is in the subtle but significant 'dialing up' of the brand's "Swedish-ness". So such a game, makes great sense in the context of a practical, Swedish estate car. And as Interior Design Director, Robin Page says "Don't know the rules? No problem. They are printed on the transparent floor. And rain is no excuse. You will find exclusive Stutterheim raincoats in the back of the car." 

Posted by Joe Simpson


Tags

Quarterly Insights

Sign up to receive our quarterly review of what's happening in automotive design


Archive

  1. 2018
    1. September
    2. August
    3. June
    4. April
    5. March
    6. January
  2. 2017
    1. December
    2. October
    3. June
    4. May
    5. April
    6. March
  3. 2016
    1. November
    2. September
    3. July
    4. June
    5. May
    6. April
    7. March
    8. February
    9. January
  4. 2015
    1. December
    2. November
    3. October
    4. September
    5. August
    6. July
    7. June
    8. May
    9. April
    10. March
    11. February
    12. January
  5. 2014
    1. December
    2. November
    3. October
    4. September
    5. August
    6. July
    7. May
    8. April
    9. March
    10. February
    11. January
  6. 2013
    1. December
    2. September
    3. June

We help our clients to design more successful cars.

info@cardesignresearch.com