Our Insight List is designed to keep us on our toes and you in the loop, on a regular basis. Our
Quarterly Insights is sent to our clients and friends four times a year. Our Show Insights provide
in-depth reports from the major International Auto Shows.
Have you noticed...? Flying without windows
Technicon’s windowless private jet concept – Ixion – does away with one of the fundamentals of current air travel, replacing windows with large scale projected displays of what's happening outside the plane. It's a slightly unsettling yet utlimately exciting design concept, that on one hand makes a lot of sense.
Doing away with windows reduces weight, potentially increases strucutral integrity and gives much greater cabin layout flexibility. At the same time, the tyranny of the 'window or aisle seat' lottery is massively diminished, as everyone on board is treated to an immersive, one might say cinematic view, of what's going on outside.
The idea of the car as an extension of the driver is well established. The image of the car – from its brand, its design – reflects upon those who drive and own it.
But the car is also a physical extension of the driver. Like a giant, metal set of super-hero clothes, getting into a car is akin to Clark Kent putting on his leotard, cape and trunks to become Superman. As drivers of a car we are empowered to accelerate and move in ways far beyond our human abilities. The car literally extends from our fingertips and toes as we steer a wheel and press peddles.
We know all this. But how much do car designers consider the symbiotic, physical relationship between driver and car? How much does car design embrace the way a car physically extends from the user and become part of them?
Car design is a young creative profession. It doesn't have the hundreds of years of history – not to mention critical theory – of a discipline like architecture. There is, quite simply, comparatively very little documented about car design or car designers – in print or digitally. So we thought it was worth highlighting the endeavour of Gianluca Migliarotti and CDR associate, Daniel Tomicic – who have set out to fund a film about the great Italian car designers of the 60s and 70s. From Brovarone, through Giugiaro, Gandini, Fioravante to Spada, Driving Dreams aims to track down the godfathers of car design, tell their stories and paint pictures of the men who created some of the most groundbreaking and important car designs ever.
The project is being crowd-funded, with contributors able to give anythign from €5 to €10,000 towards the making of the film. You can see more and contribute on the Driving Dreams indiegogo funding page. See the promo video below:
When someone says the word ‘car’, what type – or more basically, shape – comes to mind? Cars are ingrained on our memory from a young age and your basic notion of what de facto ‘car’ is probably depends on where you were born. If you’re in Europe it’s probably a two-box hatchback. The States or China? A three-box sedan. Why? Well, these are the predominant vehicle typologies in those territories – and have been for the last few decades.
But in the future, that might be different. The very way we think of ‘car’ is perhaps migrating its centre of gravity away from the traditional ‘hatch’ or ‘sedan’ and become something a bit higher, a bit more crossover-like.
That’s because the crossover is becoming the default car type of choice. The premium brands in particular are focusing on this area – CAR magazine today reporting that Audi have five new crossovers planned, BMW three and Mercedes two in the next development cycle.