Insights Archive

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Our Insight List is designed to keep us on our toes and you in the loop, on a regular basis. Our Quarterly Insights is sent to our clients and friends four times a year. Our Show Insights provide in-depth reports from the major International Auto Shows.

September 2014


Do we still need auto shows?

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At the upcoming Paris Auto Show there will be virtually no production or concept car launches that haven't already featured in the media. For the first time in years, journalists are deciding to forego the chaos and crowds of the exhibition halls of Porte de Versailles in favour of the private events sponsored by the automakers. The use of social media means that those sitting at home often have a better view of the show floor than those present. So has the auto show outlived its usefulness?

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Re-Emergence of the button

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So the Tesla Model S has no buttons now; just a large touch screen. Other brands are jumping fast to get-rid-of-the-button in their interiors. It’s the twenty teens auto industry response to the mobile device trend for the screen-based human-machine-interface (HMI). You can see why customers would want this. You can see how clearly “new-tech” screens make car interiors look too.

But is this the best solution. What will follow this?   

Our business at CDR is rooted in the future; in helping our clients to see and to make the curve that’s just ahead. But we’re skeptical about the way most brands are throwing touchscreens at the car.  And we think we can see the first signs of what's coming next.

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Car Design Research in the news

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Car Design Research has been busy this week lending our expertise to some distinguished publications around the world.

Joe Simpson's experience and expertise in mobility and future transport to an article in The Guardian about the future of transport and driverless cars. You can read the full article here: here

​Sam Livingstone's encyclopedic knowledge of motoring history is on show in a Wired article about a very peculiar German car that illustrates the fine balance of form and function necessary for good automotive design. You can read that article on the Wired website.

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Have you noticed? Renault Zoe’s blue-ghosted chrome

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It's been about a decade since the first hybrids and EVs came storming onto the market with bold 'leaf' badging and in-your-face 'green' graphics splashed across the bodyside. But today there continues to be a struggle between owners who want to shout their envorinmental credentials from the rooftop and those that want to keep it entirely to themselves. While BMW has placed its bold blue trim front and center on the i3 and i8, Toyota is now content with only the smallest of badges on its Prius line of hybrids. But Renault seems to have hit a very clever happy medium with its Zoe electric car.

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  3. 2014
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  4. 2013
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