Our Insight List is designed to keep us on our toes and you in the loop, on a regular basis. Our
Quarterly Insights is sent to our clients and friends four times a year. Our Show Insights provide
in-depth reports from the major International Auto Shows.
There is a long history of motorsport and watchmaking collaboration, but the two products rarely could be seen as connected in any way beyond a rich man's accessory to his high-powered sportscar or weekend racing hobby. With the advent of the smartwatch, however, there has been more and more discussion of the potential connection between the two—notifications from your car, accessing performance data, even remote starting. But with the arrival (and apparent early success) of the Apple Watch, there is a new correlation between the car industry and watches—selective personalisation.
Ross Rubin has an excellent article on FastCompany today, entitled ‘The next wave of interfaces’. In it, Rubin contextualises the impact of the iPhone on the world of interfaces, which he describes as the ‘pure touch’ experience. But then goes on to remark that “Seven years after the iPhone, though, device developers are augmenting touch for a host of reasons, including device screen size, aesthetics, familiarity, and backward compatibility in an array of products”.
‘Good proportions’. It’s a popular refrain from car designers in response to the question: ‘what makes a good design?’. But what are ‘good proportions’? How close is this to the idea of a person having a ‘good figure’ and the ideal human form being one that approximates to the classic superhero?