Marchionne, Audi, Google, Autonomous cars and design patternsPosted on
FCA chief executive, Sergio Marchionne is never far away from the headlines. The most recent source of ire about Marchionne concerned a Powerpoint document detailing what he thinks is wrong with the auto industry and why FCA needs a partner.
Automotive News Europe (ANE) has a very interesting analysis piece of his point, where it discusses the industry’s weakness – and ultimate vulnerability – because of its terrible capital returns. Of the points ANE analysed in Marchionne’s piece, one stood out.