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August 2015


Marchionne, Audi, Google, Autonomous cars and design patterns

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FCA chief executive, Sergio Marchionne is never far away from the headlines. The most recent source of ire about Marchionne concerned a Powerpoint document detailing what he thinks is wrong with the auto industry and why FCA needs a partner.

Automotive News Europe (ANE) has a very interesting analysis piece of his point, where it discusses the industry’s weakness – and ultimate vulnerability – because of its terrible capital returns. Of the points ANE analysed in Marchionne’s piece, one stood out. 

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