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October 2015


Apple car

Posted on

We travel to Korea, to Germany, to the US, to Japan, to Sweden, to France, to Italy.  Everywhere we go, after the meeting, and after the chit-chat and a little pause, they look us straight in the eye and say: “So; what do you know about the Apple car?”

The whole automotive industry is collectively holding its breath for Apple to launch a car.  They’re all expecting it to knock the wind out of their sails and many of them are expecting it may knock more than that out of them.

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