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December 2015


The rental-car design flip

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Most car drivers care about what their car looks like.  Even if they profess not to, almost everyone at least cares that their car does not look a bit silly or a bit ugly.  Except for the rental-car driver: arguably they don’t care very much what their car looks like, they just care about being able to jump in and drive off.  And as the established private car ownership model wanes and many cars will be used by several different users – just like a rental-car – it seems likely that tomorrow's car design challenge will be to design a great rental car.  

 

 

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