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February 2016


Is Gen Y still interested in the car?

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It’s a question the industry is preoccupied with and which we get asked about a lot. Is Gen Y (also referred to as the Millennial generation, and digital natives) still interested in the car? And–bottom line–do they buy cars?

Nissan did some great, innovative work in Japan and London with a digital native age group which involved genuine co-design work and led to the IDX Nismo and Freeflow concepts that were the stars of the 2013 Tokyo Auto show.

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