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April 2016


Tesla Model 3 — after the dust has settled

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Tesla’s Model 3 makes for a fascinating story — the company pretty much owned social Media on Thursday night and Friday morning last week. This from a company that has no marketing budget (apparently).

And as the automotive and analyst press continually questioned whether Tesla could scale and deliver, the company’s order count for the Model 3 ticked past 276,000. That was four days ago — Elon Musk is expected to give an update tomorrow. Don’t be surprised if that number’s up to 300k. 

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