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May 2016


At the 2016 Beijing Motor Show, everything changed.

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For Western journalists and designers, the annual April auto shows in China have frequently fallen somewhere between a necessary evil and a complete joke. Witness whining on social media about Visa delays, crowded flights and consistent features about copycat cars. Which is why the alternating shows of Beijing and Shanghai have always failed to have the global news impact of Detroit, Geneva or Frankfurt. This was not helped by the over-zealous security guards on show stands who failed to let even the best concepts and production unveilings get the press coverage they deserved. In Beijing 2016, all of these things changed — except the Western media coverage.

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