Insights Archive

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Our Insight List is designed to keep us on our toes and you in the loop, on a regular basis. Our Quarterly Insights is sent to our clients and friends four times a year. Our Show Insights provide in-depth reports from the major International Auto Shows.

June 2016

The Tesla Supercharger: so much more than just free electricity

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Tesla has done a remarkable job of building its brand from scratch, and in doing so it has repeatedly shown that it’s thinking bigger than just the vehicles themselves. Tesla has been highly unusual for car company, building its own infrastructure in the form of Supercharger stations — strategically positioned points (typically on the motorway/highway network) allowing Tesla drivers to fast recharge their batteries on the go (an 80% charge takes around 40 minutes, which is must faster than conventional public charging points).

In the UK, there’s a Tesla supercharger station at Hopwood Park services, on the M42 Motorway south of Birmingham, which I didn’t know about until I called in for fuel and coffee on my way back from a wedding at the weekend.


Autonomous driving: Seeing is believing

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When Google put 100 of its driverless test cars into the hands of its employees to use in their regular, everyday commute life, the company was surprised. Not by the fact that the cars did what they were supposed to, and none crashed. But that within a few hours of even the most hardened skeptic “Porsche driving enthusiast” had become so confident in the car’s autonomous capabilities that they started to exhibit "silly behaviour", performing other tasks and believing the car would cope with any situation and they could do over things. This despite being warned they needed to oversee the car and be prepared to take control at any given moment.


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