The unsexy bit of car designPosted on
We spend a lot of time at Car Design Research working with our clients to map out their future Automotive Design Strategy — the unsexy bit of car design, perhaps. It’s our daily bread. Just as businesses perform better with a future strategy and demand product and marketing strategies to realise this, so car design steps beyond just styling when it is part of a strategic vision.
But what it is a Car Design Strategy? What does this unsexy bit of car design comprise of?