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July 2016


The unsexy bit of car design

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We spend a lot of time at Car Design Research working with our clients to map out their future Automotive Design Strategy — the unsexy bit of car design, perhaps. It’s our daily bread. Just as businesses perform better with a future strategy and demand product and marketing strategies to realise this, so car design steps beyond just styling when it is part of a strategic vision. 

But what it is a Car Design Strategy?  What does this unsexy bit of car design comprise of? 

 

 

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