Our Insight List is designed to keep us on our toes and you in the loop, on a regular basis. Our
Quarterly Insights is sent to our clients and friends four times a year. Our Show Insights provide
in-depth reports from the major International Auto Shows.
6 months in an EV
In October last year, I bought a BMW i3. The pure electric version, to be precise. Six months on, I’m presenting here a series of thoughts — design challenges, both big and small, that EV usership and ownership creates. While partly driven by the specifics of the i3’s design, these are bigger picture issues, representative of electric cars generally. They warrant addressing if the industry is serious about large scale market adoption of EVs.
While nobody can be certain of the future of the automobile, it seems fairly clear now that the rise of ride hailing, ride sharing, EVs, and autonomous vehicles is not likely to wane and will likely change everything about the industry — and possibly of our lives, cities, and infrastructure too. Autonomous EVs now make up the majority of concepts at the major auto shows and billions of dollars, euro and yuan are being poured into making it happen. But one of the biggest changes that will happen comes from the how we interact with the use of the car in a broader context than simply fold-away steering wheels or giant infotainment screens.