Insights Archive

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Our Insight List is designed to keep us on our toes and you in the loop, on a regular basis. Our Quarterly Insights is sent to our clients and friends four times a year. Our Show Insights provide in-depth reports from the major International Auto Shows.

January 2018


3 ways trends are valuable to car design

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There are two ways that people — from a baby to a grandparent — learn: by working things out for themselves; and by stepping-off the practice of others.  Some things are best learnt one way, some the other. 

Learning core facts or things that have a limited range of solutions, tend to be best learnt from others; how to spell 'cat' for example, or how to tie up your shoe laces.

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The tech-upgradable car: would customers pay for hardware they can’t see?

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I’m sat in a dark car park, jabbing away at the slick upper screen of a Range Rover Velar. It’s late at night and I’m tired and furiously trying to punch an address into the sat nav, and the system’s lag means it’s not keeping up with how fast I’m trying to type. I make a mistake, but it doesn’t register at first, and then the street name isn’t recognised by the system because of my typo. I curse. 

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