Car design will be more about place than customerPosted on
We all have associations with places we know; where we are from, where we spent an important part of our lives, where we live now. As animals we are instinctively bound to place. But as we travel more and interact with things from a wider range of places, our personal sense-of-place is less singular and less fixed than for those even a short while ago.
Places themselves are becoming less distinct too, as international businesses deliver singular design solutions across the world: a streetscape in Germany, China, or the US will much share shop branding, fashions being worn, food being consumed — and the cars being driven.