Have you noticed...? Digital engagement at auto shows
Recent auto shows have seen auto makers increasing their reach and engagement with a host of new ways to draw in customers and get them talking about their brand on social media.
While show-casing the latest in-car technology remains inherently tricky in the arena of an auto show, shows have become huge points of traffic spikes on social media for car brands, so this desire for engagement is hardly a surprise.
Touch me – Geneva shows its love for the 'Airbump' [w/video]
Some things we just want to reach out and touch – even when perhaps we shouldn’t! They speak to us of tactile curiosity, they suggest some sort of haptic loveliness. So we reach out with our hand to experience the feel of this new thing; to see if it feels like it looks – like we think it might ‘be’. We touch with our fingertips to experience something possibly new and interesting.
If you read some reports, you’d have believed that all anyone was interested in and talking about at the recent Geneva auto show was Apple CarPlay and Android Auto.
The reality was anything but – most designers and journalists hadn’t found a demo by day 2, and most were chatting about how disappointing the new R8 was and just what impact building a 7-seat minivan would have on BMW’s brand image.
The week before last I was in Japan for the Tokyo auto show and the Car Design Forum. Some of you will be aware we produce trend reports from nearly every international motorshow, which we sell to clients. If you want to see, and order from the back catalogue do have a look at our dedicated reports page that you'll find in the top menu tab.
It's now March, and this month in particular is of key significance to the automotive design calendar — The 88th Geneva International Motor Show shall be taking place between the 8th and 18th, bringing with it a wave of anticipation and curiosity from car fans and industry experts alike. It goes without saying that the CDR team will be in attendance on the press days to look at and get their hands on the latest cars - production designs and concept cars.
The 2018 Beijing Motor Show opens its doors this week, promising to showcase China's commitment to a clean-powered drivetrain transition. That said, we expect to see emergent and established brands unveil a broad spectrum of low-emission designs aimed at the Chinese and to a broader extent global market. CDR will be in attendance on the press days to experience hands-on all of the latest cars, production and concept.
Last week we were at the Beijing show to see the latest car designs and talk with the designers behind them - both the many westerners based here and the often less internationally well known Chinese designers - as part of the research we do for the Design Trend Reports we produce at all of the major auto shows.
Given the paucity of clear information about much of the cars, and the nominal presence of western media here, we thought it might be useful to share three of our headline findings and thoughts...