Insights tagged with mobility

There are 2 insights for the tag mobility


From Uber in Vegas to Apple and the Airbnb of cars

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I was at the consumer electronics show in Las Vegas last week. While inside was the Faraday Future launch, Volkswagen apologies (and the Budd-e), and the host of interior bucks and gesture interfaces, it was actually something outside of the show halls that really intrigued me.

Anyone who’s visited Vegas will be aware of the ‘small/far away’ factor which means you make the ‘let’s walk to MGM it’s really not that far away’ mistake only once. Because of the scale of the Casinos, distances are much greater than they appear. So you take cabs everywhere.

The ride I took from the airport after arriving in the city literally scared the hell out of me, and I’m not easily unsettled in a vehicle. So, like most of the 170,000 other CES attendants, I then used Uber during the rest of my trip. Everyone’s private driver has just launched in Vegas and was operating on a discount pricing scheme which meant that – most of the time – it was a no brainer choice over regular taxis.

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Is Gen Y still interested in the car?

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It’s a question the industry is preoccupied with and which we get asked about a lot. Is Gen Y (also referred to as the Millennial generation, and digital natives) still interested in the car? And–bottom line–do they buy cars?

Nissan did some great, innovative work in Japan and London with a digital native age group which involved genuine co-design work and led to the IDX Nismo and Freeflow concepts that were the stars of the 2013 Tokyo Auto show.

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