Insights tagged with premium brands

There is 1 insight for the tag premium brands

From Uber in Vegas to Apple and the Airbnb of cars

Posted on

I was at the consumer electronics show in Las Vegas last week. While inside was the Faraday Future launch, Volkswagen apologies (and the Budd-e), and the host of interior bucks and gesture interfaces, it was actually something outside of the show halls that really intrigued me.

Anyone who’s visited Vegas will be aware of the ‘small/far away’ factor which means you make the ‘let’s walk to MGM it’s really not that far away’ mistake only once. Because of the scale of the Casinos, distances are much greater than they appear. So you take cabs everywhere.

The ride I took from the airport after arriving in the city literally scared the hell out of me, and I’m not easily unsettled in a vehicle. So, like most of the 170,000 other CES attendants, I then used Uber during the rest of my trip. Everyone’s private driver has just launched in Vegas and was operating on a discount pricing scheme which meant that – most of the time – it was a no brainer choice over regular taxis.


Quarterly Insights

Sign up to receive our quarterly review of what's happening in automotive design

Auto Show Trend Reports

An inside look at the trends and highlights from the most recent motor shows.

View sample and purchase


  1. 2018
    1. September
    2. August
    3. June
    4. April
    5. March
    6. January
  2. 2017
    1. December
    2. October
    3. June
    4. May
    5. April
    6. March
  3. 2016
    1. November
    2. September
    3. July
    4. June
    5. May
    6. April
    7. March
    8. February
    9. January
  4. 2015
    1. December
    2. November
    3. October
    4. September
    5. August
    6. July
    7. June
    8. May
    9. April
    10. March
    11. February
    12. January
  5. 2014
    1. December
    2. November
    3. October
    4. September
    5. August
    6. July
    7. May
    8. April
    9. March
    10. February
    11. January
  6. 2013
    1. December
    2. September
    3. June

We help our clients to design more successful cars.