Toyota C-HR.jpg

Toyota C-HR

Crossover from coupe, not from SUV

As the Crossover morphs towards the car in the first quarter of the twenty-first century, Toyota realised in 2016 with the C-HR a design that conceptually came from the coupe: instead of lowering and softening-off the form of an SUV theme, or dropping a coupe top on an SUV lower, they toughened and heightened a coupe theme. An approach that the 2001 Toyota RSC amongst other concepts suggests was gestating at Toyota for some time.

The C-HR is a dynamic, young-at-heart Crossover that takes an approach no other brand has, and realises this with both an exterior and interior design that also successfully walks the knife edge of being distinct but not overworked. And the market loves it for this.