A series of first hand luxury experiences for the design team
The OEM car brand client’s European satellite design studio wanted to experience first hand some truly personal, luxury products and services as part of a programme to raise awareness of possible future directions, and to experience the world of the high-end customer
Research and Outputs:
Sourcing and programming of relevant but diverse and distinctive people, places and processes – many behind-closed-doors — and the programming and curation of a day event where the client design team met, visited, and experienced leading tailor-made (mostly luxury) brands with particularly distinct products and customer service. These included John Lobb (the oldest hand made shoe manufacturer in the world – replete with ‘lasts’ for Frank Sinatra), the Louis Vuitton ‘apartment’ (secret VIP only space in the LV ‘house’), Levis Curve ID fitting process, digital body-scan based suit tailor, and a Nike Town custom running shoe design consultation session.