A new design strategy and a more premium direction for Volvo
Challenge:
By 2012 Volvo knew is had a strong brand and design heritage, but also that it needed to make a big jump forwards and truly deliver on a vision to be premium without being ‘me too’ in its approach.
Research and Outputs:
Including extensive filmed interviews with industry experts in Europe, Asia and America and desk research, ideation, and client meetings to create and evolve directions.
Presentation material with a mix of text, compound images and films, and diagrams to communicate and substantiate the new design strategy and its implications (including proudly bringing the Swedish flag into the car – as image above).
Link to client quote