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Co-creating with games designers


An OEM car client wanted to get their in-house UX team to literally see things from a different perspective and take some learning from another industry’s approach – without outsourcing a programme to an agency.

Research and Outputs:

Multi-day sessions with some of the increasing number of CDR UX design associates, (in this instance mostly game-based designers and game evaluators) engaging with a cross-disciplinary client UX team.
Session exercises ran across a spectrum from pure game to pure car, encircling the specific client challenge area.