Co-creating with games designers
Challenge:
An OEM car client wanted to get their in-house UX team to literally see things from a different perspective and take some learning from another industry’s approach – without outsourcing a programme to an agency.
Research and Outputs:
Multi-day sessions with some of the increasing number of CDR UX design associates, (in this instance mostly game-based designers and game evaluators) engaging with a cross-disciplinary client UX team.
Session exercises ran across a spectrum from pure game to pure car, encircling the specific client challenge area.