menu
Differentiating-CS.png

Differentiating two sibling car brands with two compelling 'Design Visions'

Challenge:

Two brands that share a lot of hardware, but must be differentiated to maximise sales and consistently build their brands, despite internationally disperse design teams

Research and Outputs:

A mix of field research and working with internal client teams to create a ‘vision’ for each brand and then the collateral to ensure these visions can be realised across an far flung international team. Workshops, presentation material, and material for internal ‘manifesto’-style books
Link to client quote