How the compact crossover is changing
Challenge:
The SUV / Crossover has come a long way since the first Jeeps and LandRovers – this OEM car client wanted to know how they are set to develop further in the future, and how they will relate to / affect the wider car portfolio.
Research and Outputs:
Analysis of the development over time of the SUV / Crossover genre by a uniquely experience team of automotive design and product planning background experts. Review of sales trends and planned new products, and extrapolation to inform future prognosis for a specific class of this still evolving design type.
Diagram style poster-style outputs of key ‘ways of seeing’ developments for team to reference during a programme.