Design management executive training in car design strategy
Challenge:
The client had a young team of design managers who were facing more and more issues that impacted on the wider business; they wanted a super-condensed way to elevate design strategy know-how to build on their already strong design skills
Research and Outputs:
Drawing on unprecedented in-house experience in car design strategy, and also bringing in two associates: a senior level vehicle design academic, and an independent car designer previously practicing at Design Director level, CDR ran a ‘master-class’ over two short days that covered: evolution of car design as a practice over a century; how car design communicates brand….