Defining the Sweet spot for Car 2.0
Challenge:
The first-tier supplier client wanted to know the product concept for a market ‘sweet-spot’ / core type of future connected, autonomous, shared and electric micro-car – and how this will be used and give value to customers.
Research and Outputs:
Survey of emergent technologies and statements on future product roll-outs, interviews with mobility experts in all core regions, and extrapolation of vehicle types over time against evolving drivers of change.
Annotated ‘pre-design illustrations’ of this specific new vehicle typology, with both technical features and user benefits shown for specific future usage scenarios.