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Defining the Sweet spot for Car 2.0


The first-tier supplier client wanted to know the product concept for a market ‘sweet-spot’ / core type of future connected, autonomous, shared and electric micro-car – and how this will be used and give value to customers.

Research and Outputs:

Survey of emergent technologies and statements on future product roll-outs, interviews with mobility experts in all core regions, and extrapolation of vehicle types over time against evolving drivers of change.
Annotated ‘pre-design illustrations’ of this specific new vehicle typology, with both technical features and user benefits shown for specific future usage scenarios.