Perspectives
In the office and over our many web-ex / skype / facetime calls with associates and clients spread all over the globe we find ourselves discussing a wide range of perspectives that sit around the future of car design; some then become these ‘Perspectives
Car Perspectives Archive
Below are links to our previously published Car Shorts
Design shyness; how the many designs from the Shanghai Auto Show were wasting the value of design by being shy
Why the tech design message is failing. And the 4 steps to make it work
The COVID cyclist is a different type of bike customer
We need a new design approach for shared autonomous cars
Shaking hands with your car is becoming a thing
Less is going to be more
How media and industry are turning away from the future of the car
Pivoting to a new design process
The three types of Virus-times trend (and the core dimension they all sit on)
Design has to go faster
Public transport vehicles today are like the least virus safe places to be
Car designs as museum pieces
Five reasons the latest Tesla design fails
LA Auto show; dwarfed by other events
Modernist design for the post-truth age
Frankfurt 2019; Less but more
How luxury car design is a cinematic journey not a snap-shot destination. And how the next big thing in car design might be the 1970s
Telling design stories