Perspectives
In the office and over our many web-ex / skype / facetime calls with associates and clients spread all over the globe we find ourselves discussing a wide range of perspectives that sit around the future of car design; some then become these ‘Perspectives
Car Perspectives Archive
Below are links to our previously published Car Shorts
Five reasons the latest Tesla design fails
LA Auto show; dwarfed by other events
Modernist design for the post-truth age
Frankfurt 2019; Less but more
How luxury car design is a cinematic journey not a snap-shot destination. And how the next big thing in car design might be the 1970s
Telling design stories
Why the in-car Virtual Assistant Avatar presents a huge design opportunity
New Age Chinese Electric Design (“NACED”)
Car design disruption is here. Right now.
Where is luxury HMI Design?
Deconstructing how we ‘read’ car design
The yawning gap between leading car designs today and car design visions of tomorrow
New Romantic car design.
Modest luxury is the gold at the foot of the rainbow
New sporty is about ‘punch’ not ‘zoom’
Car design should be less about the user and more about the usage
Beijing Auto Show — Headline Thoughts
Car UX should become more like game UX