Re-Emergence of the button
So the Tesla Model S has no buttons now; just a large touch screen. Other brands are jumping fast to get-rid-of-the-button in their interiors. It’s the twenty teens auto industry response to the mobile device trend for the screen-based human-machine-interface (HMI). You can see why customers would want this. You can see how clearly “new-tech” screens make car interiors look too.
But is this the best solution. What will follow this?
Our business at CDR is rooted in the future; in helping our clients to see and to make the curve that’s just ahead. But we’re skeptical about the way most brands are throwing touchscreens at the car. And we think we can see the first signs of what's coming next.